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Why Google shouldn’t be the main focus when it comes to SEO

Where are we on Google?, Will Google find us?, Have we moved up on Google…….WE’VE MOVED DOWN ON GOOGLE!

A magazine called .net is arguably the publication of choice for web developers and designers, and with me being a geek and all (well my friends describe me that way) I subscribe like many others. Buried towards the end of the issue I noticed a very interesting table which suggests that Google shouldn’t be the go to search engine when monitoring SEO:

Number of searches executed that resulted in a visit to a Website

Rank Domain February 2011 March 2011
1 search.yahoo.com 81.51% 81.14%
2 www.bing.com 81.27% 80.32%
3 www.google.com 65.80% 65.91%

Source

So as you can see, if your website appears on the result pages of either Bing or Yahoo, your site is statistically more likely to be visited. Admittedly these figures are from the US but I was surprised to see a difference of around 15% between Google and the other two mentioned, you just wouldn’t expect it – maybe it’s time we took a look at the other search engines, businesses owners certainly need to look at strategies that compliment search engines. I mean, don’t you think it’s a bit odd that businesses are totally dependent on a free service that they can’t control? Many businesses have apparently been affected by a recent Google update so it is wise not to put all your eggs in one basket…….afraid you’ll have to wait for the next post for advice on that!

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