iPos Reports applications
iPos Reports
Reporting on customer interactivity and loyalty
Save9 places importance on the strategic value of managing your information accurately and quickly - to save time and to maximise opportunities when information needs to be presented clearly to a target audience. iPos Reports was designed as a back-office service to help reduce ongoing advertising costs whilst stretching an existing marketing budget.
iPos Reports helps a marketing team understand, implement, and determine key business strategies to drive customer relationship management into ever increasing opportunities. iPos makes a strong financial case for implementation due to the revenue opportunities and demographic feedback iPos Reports feeds back to the decision makers of a business.
 Business intelligence software makes it easy to add and extend zero footprint score-carding, planning, and reporting capabilities so that your interactive marketing is closely evaluated against the goals you set out to reach with closer customer interaction.
Use iPos Reports to analyse historical records of iPos customer touch-screen usage. Every button press, every screen displayed and every digital media file viewed (i.e. movies, adverts and dynamic content) is closely monitored and stored in a data warehouse.
Find out what's driving your interactive audience with data organised in logical categories such as determined age groups, popular information sections, advertising interaction, busy periods of the day, high interest areas, usage levels, media interest levels and navigational interface trends.
Intelligent time-trending with built-in customisable time-series analysis lets users see at a glance the performance of any measure in any combination of categories, across key time periods. For example weekly point of sale data can be set against advertising so the ROI (Return On Investment) can be accurately measured. The routes that a typical user follows when accessing certain information areas can be analysed to improve iPos for your specific marketing needs.
Consolidate information from multiple locations: -
- Monitor national, regional and single site performance using dashboards and scorecards.
- Consolidate multiple data sources to identify trends, anomalies, and opportunities.
- Identify top performing locations and weak performers that may require assistance.
- Reduce operating costs by identifying potential for greater efficiency across the organisation.
- Analyse your data as desired - by product, budget, region, quarter, and more.
- Group customer, region, and product data for a single view of revenue and market share.
- Deliver timely, accurate forecasts and optimised resource usage with driver-based planning.
Rate promotional performance in each site: -
- Drive same location sales growth.
- Analyse the effectiveness and ROI from marketing.
- Monitor key performance indicators to identify problems quickly.
- Accurately and consistently forecast future results.
- Identify and use your own best practices for more successful promotions.
- Analyse and report on product sales by season, time of day, region, or location.
Understand and cultivate loyal customers: -
- Identify your high-loyalty customers and support them with customer rewards programs.
- Cross-market to different customer groups based on their interactive behaviour patterns.
- Connect iPos promotions with sales receipts to spot exceptional performance.
- Anticipate seasonal and event-driven customer behaviour.
- Learn which products/services and environments are favoured by your interactive customers.
Summary
iPos Mobile and iPos Touch are designed to deliver, collate and transmit valuable information or media-rich messaging to an increasingly information-focused society. iPos Reports offers valuable feedback on how that media has been accessed and interpreted over time.
It is time for a new approach; marketers must make a hard decision and accept that understanding and knowledge using tools such as iPos Mobile and iPos Touch is now key to their success and it cannot be either ignored or delayed any longer. The marketing knowledge, skills and techniques that have brought them to where they are today are not the same as those required in tomorrow's rapidly changing marketplace.
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