The problems with charging for online content have been debated numerous times and it boils down to this:

News stories are just that :- news. They aren’t owned by anyone and the fact that the BBC report news on their website (that, as license fee payers, we already pay for) means that people can always get news without paying extra.

What about specialist news I hear you shout! Again same problem, news is out there and there will always be someone who will offer it for free or write their own version and post it. How about a group of friends clubbing together and accessing the content with a shared username and passwords?

But it could work

The Internet is successful because it gives people a voice. Anyone can post content and that is never going to change. The sooner online newspapers and magazines can accept that and think of ways they can truly differentiate themselves is the time they can start to make money.

Charge to search and access archives

It’s the data and libraries of information that holds the key for these companies. Don’t charge for accessing up to the minute news information on your website, there is no point. Charge to access old articles and information and maybe even charge on per a search basis. Only major news websites will have the capacity to do this, and the fact that the information cannot be cross-checked and supplemented by what users hear on TV and Radio means they have a greater need to go to a respected source.

Micropayments

The article linked above states that Johnson Press are charging £5 for a three-month subscription. That price is enough for users to think twice when parting with the fee and each user is charged the same regardless of how often the service is used.

A new pricing model may be that of Micropayments. If a user is charged, for the sake of argument, 1p every time they read a news article they will not think twice about parting with that sum of money. The issue of micropayments have been around for a while so if you fancy a little bed-time reading then these links may be of use:

The Case For Micropayments
The Case Against Micropayments

Life beyond the browser
As many sites offer current news stories, as discussed previously, there is little point for charging for the data – on the browser. What about other devices?

Mobile has grown in a big way this year and the massive success of the iPhone means that users can be permanently connected. Online newspapers and magazines could charge for current content as they provide it to the user when they are not at their PC or laptop, by charging for apps. Again the key here is to offer something different, for example a searchable archive.

Many companies online struggle to create revenue, with Twitter being the high-profile case, but it should be possible with a shift in thinking.

Pay Per View on the Internet has arrived but is it here to stay?

The upcoming football international between the Ukraine and England on Saturday is to be shown as a pay per view service on the Internet and not on TV – satellite or terrestrial.

The rights were sold to Setanta for the game but since the company collapsed the digital sport company Perform thought it best to stream the game online. The crux comes when you look at the price – £4.99 if viewers sign-up before midnight on Wednesday rising to £9.99 and the £11.99 the closer the games gets.

Cost will be a major factor as newspapers have found out when offering services online. The way TV differs from newspapers is that the content on newspaper website can be found elsewhere but as in this case the content can’t. Does that mean the take up will be large? I honestly don’t know. Perhaps for a World Cup Final but possible not for a qualifier.

There are various arguments for and against in this case but surely Internet Connection speeds in the UK are putting people at a disadvantage. You could argue that subscribing to Setanta did the same thing but at least people had a choice. In some areas it will be practically impossible to get good coverage due to these short-falls.

Video seems to be everywhere on the web but can they find away to capture the imagination of the Internet population? We will wait and see………….